It's never a case of simply publishing a website and expecting the traffic to find you. Add to this the fact that a decent website with a good design and sleek programming won't come cheap, and you've really got to be serious about ongoing promotion if you want a reasonable ROI.
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http://www.articlesnatch.com/Article/-Web-Design-Ideas-and-Custom-Brochures-Printing-and-Are-You-Ready/3601249
http://www.ideamarketers.com/?articleid=2932503&wherefrom=LOGIN&CFID=80334932&CFTOKEN=10822638
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